Hook test
Same ad, five openings. The first two seconds decide whether anyone sees the rest.
The 30‑day video ads pilot
16 live video ads.
30 days.
We make short‑form video ads and run them on Meta and TikTok for US pet, food & snacks and home brands. Or we keep going free until you have all 16.
Results aren't promised. The 30 days start when we have ad account access.
16short‑form video ads
30days, one fixed price
~4new ads every week
2platforms: Meta and TikTok
Formats we test
Built for the feed.
Tested in the auction.
Every ad is vertical, captioned and made to stop the thumb in the first two seconds. The ones that lose get buried. The winners get budget.
I
UGC review
A real customer voice, filmed on a phone. Reads like a post, not an ad.
Product demo
The product doing its one job, close up, with captions on every line.
Problem, then fix
Name the pain your buyer already feels. Then show the product ending it.
Founder story
Why the brand exists, told by the person who started it. Cut from long‑form footage.
Offer stack
Bundle, price and a reason to buy now, for warm audiences ready to check out.
SWIPE THE GRAVEYARD →
What we do
One team. From footage to live ads.
Most brands lose weeks between "we need new ads" and ads that are running. We run the whole pipeline, every week.
MON
Source footage
TUE–WED
Edit 4 new ads
THU
Launch and test
FRI
Report the numbers
Set up right. Run every week.
Meta and TikTok ad accounts, pixel and Conversions API set up or audited. Then we launch and manage the campaigns.
A report you can read in two minutes.
Spend, results, cost per result and what we change next. Every week, in plain numbers.
The pilot
Start with 30 days. Then decide.
One fixed price. See the work before any long commitment.
30‑day video ads pilot
US$1,500
$750on signing
+
$750by day 15
=
$1,500total
- 16 short‑form video ads
- Meta and TikTok account, pixel and CAPI setup or audit
- Campaign launch and management, about 4 new ads a week
- A report every week
- Your "qualified result" defined in writing before you pay
After the pilot · optionalUS$1,000 / month
12 new ads, management and weekly reports. Only if the pilot works for you.
At scale10%
of monthly ad spend above US$3,000.
Ad spendUS$100 / day min
You pay Meta and TikTok directly. Your ad budget never passes through us.
How it works
From first call to live ads.
- Day 0
Intro call
30 minutes. We look at your brand, products and current ads, and check the pilot fits.
- Before payment
Define the result
We agree in writing what counts as a qualified result. Then you sign and pay the first half.
- Week 1
Set up and launch
Accounts, pixel and CAPI checked. First ads made and campaigns live.
- Weeks 2–4
Test and report
About 4 new ads a week, a weekly report, and a clear read on what to keep, cut or scale.
Trick or treat
All treats. No tricks.
What we promise, and what nobody honest can.
TreatsIn our control
- Every ad and deliverable in the pilot, on time
- Correct account, pixel and CAPI setup
- Active campaign management every week
- Honest weekly reports with real numbers
No tricksNot in our control
- A set number of sales or revenue
- Closing your customers. That's your team.
- Results without enough ad spend to test
- Made‑up case studies or fake numbers
FAQ
Questions.
US online brands selling physical products, mainly pet, food & snacks and home brands, that want to start or scale video ads on Meta and TikTok.
No. Nobody honest can. We guarantee the work: 16 live ads in 30 days, or we keep going free until you have them. Before you pay, we agree in writing what a qualified result means for you, and we report against it every week.
When we have access to your Meta and TikTok ad accounts. The clock pauses while we wait on ad approvals or anything we need from you.
You do, directly to Meta and TikTok, at a minimum of US$100 a day. Your ad budget never passes through us. Our fee covers creative and management only.
US$750 when you sign and US$750 by day 15. Total US$1,500, by card through Stripe.
No. The retainer is optional: US$1,000 a month for 12 new ads, management and weekly reports, plus 10% of monthly ad spend above US$3,000.
We work that out on the intro call. It depends on your products and the footage you already have.
Last call
Let's see if it's a fit.
30 minutes. Monday to Thursday, 9 AM–1 PM Eastern. Ask for the free teardown and a 20‑second spec ad for your brand.
Or email [email protected]